A Modern European Retreat

St John’s Wood, London

This three-bedroom pied-à-terre in St. John’s Wood was designed for a family based in the Middle East, who sought a stylish yet practical London base for frequent visits. The property, untouched for many years, required a full-scale renovation — and our studio was tasked with delivering a complete turn-key solution.

We began by stripping the apartment back to its bare bones, reconfiguring and refining the layout to better suit contemporary living. The design brief called for a space that felt modern, low-maintenance, and effortlessly elegant — a retreat from the busy city that could be enjoyed immediately on arrival, without any of the usual demands of upkeep.

Warm, light-toned timber flooring flows throughout the apartment, uniting the spaces with a sense of calm and cohesion. The interiors are defined by a soft, neutral palette, enriched with layers of texture and clean-lined detailing. We curated a selection of furnishings from leading Scandinavian, Belgian, and British design houses, each chosen for its craftsmanship, comfort, and timeless appeal.

The result is a serene, design-led home that balances form and function — a quiet sanctuary in the heart of London that reflects our clients’ international sensibilities and desire for simplicity with style.